It’s not often that we here at SuperCritic will say this, but Horizon needs to stop making videos for a while. He’s clearly a young chap with great passion, and even his direction isn’t all that bad, but he should take some time out and dedicate himself to improving virtually everything about his art. “Down” has a lovely mid-tempo beat, sounding incredibly crisp, but it’s is almost entirely ruined by Horizon and his lyrics/rapping/singing. It’s a real shame, because he’s trying to do something different here, weaving a worthy morality tale. Displaying that ambition is laudable, but he’s just nowhere near the level required yet, and he’d honestly be better off just (quite literally) saving his money, and building up a collection of great songs whilst focussing on his multiple weak areas. How this one slipped through the net, we shall never know, but it’s a memorable lesson: just because you have good intentions, that doesn’t automatically make your song any good.
A particularly disappointing effort from Horizon, unfortunately. The video is terrible (we get it, he is intelligent cos he plays chess, and can poorly fake playing a violin). The beat is bare as bones, the chorus is almost non-existent and the verses are just awful. I’m not quite sure who made the decision to spend money on this, but it was a poor one. His previous effort “Remember Me” was far superior.
Slightly confused as to what Horizon is supposed be. A rapper? A singer? Akon? To be honest, none of it really matters, as this glossy but heartless video, is completed by resplendently terrible acting (and a guest rapper that just sits on an armchair). The song itself isn’t all bad – it would certainly be a decent enough album track, catchy chorus too – but it just sounds a bit too derivative to be a proper single. Side note: Soundpipe Records seem to have (very quickly) risen to be a thoroughly professional outfit, one to watch.
An interesting effort from DJ Dips. The beat is actually a bit of a banger: short, crisp, brilliantly sampled. It features a wide array of MC’s: Rax, RKZ, Horizon and Swami Baracus. None of them really do anything special, but none of them royally fuck it up either. No, the beat is the real star here – probably as DJ Dips would have wanted. Bit of a missed opportunity, rappers-wise, but that doesn’t mean it’s not an effective track, with a really hot beat. It’s nice to see these collaboration tracks every now and then, too, just to bookmark what’s going on.