Jus Reign – “Kabootaran Di Shaan”

Bhangra, Canadian, Diss, Panjabi, Parody, Rap, UK, UK Asian, Video

Score: 7.0

Some days, I recall the original video that Jus Reign references and just start repeating to myself “BBCAsianNetworkBBCAsianNetworkinnit”. True story. That shit was the funniest takedown of UK bhangra I had ever seen. And yes, a lot of artists didn’t like it (probably because it struck a bit too close to home). Anyway, Jus is back and this time he’s made good on his promise: this is a fully-formed parody song/video and features cameos aplenty. Clearly he’s spent a bit of money here, but it does show how easy it is to deliver a formulaic bhangra track. Even if we did the “Available on iTunes” gag here first, you should still bow to the Canadian master. (Reviewed by Jesal)

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