Ziggy Bonafide – “Has Ke Bol” Featuring Rahat Fateh Ali Khan

Hindi, Pop, UK Asian

Score: 3.2

God knows what is going on in “Has Ke Bol”. It really is the sonic equivalent of a Quattro Formaggio pizza. It’s like watching those boys that covered “Crossroads” or seeing East 17 as middle aged men. The production could be used to sweeten Coca Cola. Ziggy’s vocals are more strained than baby food, only rivalled by his acting in the video. The only redeeming featuring is Rahat Fateh Ali Khan (as per usual). Otherwise this isn’t up to the better Bonafide efforts, and doesn’t really need your attention. (Reviewed by Rahul)

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Bonafide – “Feel It Sohniye”

Bhangra, Burban, Hindi, R&B, UK Asian

SCORE: 8.1

Whilst the predictable incorporation of the word “sohniye” into any song title usually gives you a fair idea of what to expect from a track, we’re willing to forgive this transgression as Bonafide put every ounce of their energy into this most infectious of dancefloor fillers. There is absolutely nothing original present: from the Hunterz production to the repetitive lyrics, the Punjabi intersections or random half-rapping breakdowns (it’s like ’04 all over again). But who cares when it all just works brilliantly… The chorus is simply indelible, and the kinetic beat has a real vibrancy to it. The vocal delivery isn’t necessary perfect, but still implores you to (literally) just “Feel It Sohniye” and, judging from the stunning amount of YouTube views it’s currently racking up, mission complete. Superb fun, and that hook will be lodged in your head for days. (Reviewed by Sohail)

Feel it Sohniye - Feel It Sohniye - Single

LYRICS:

Girl you driving me crazy, and I’ve been feeling you lately
And nobody can make me feel the way I’m feeling about you
Girl you driving me crazy, and I’ve been feeling you lately
And nobody can make me feel the way you do

Know that I feel it sohniye
Know that I need it sohniye
Know that you got it sohniye
Know that I want it sohniye

(Give it to me)

I’ve been watching you dance and I need a little romancing
And if you give me a chance then I’ll show you how I feel about you, now
I’ve been watching you dancing, I need a little romancing
And if you give me a chance then I’ll show you how I feel

Know that I feel it sohniye
Know that I need it sohniye
Know that you got it sohniye
Know that I want it sohniye

(Give it to me)

Bonafide – “I Came To Party”

Bhangra, UK Asian

Score: 4.8

Featuring a “different” video from all the other “generic” videos (gosh, don’t they all say that nowadays?), the definition of “different” in the Bonafide Dictionary appears to be: go to Italy; get picked up by two Italian girls (like that ever happens); film a “casting couch” session; try to get in there, only to discover they are in fact call girls; then film the filming of the filming of the video. Their hiring of those aforementioned prostitutes would certainly explain why the “big budget video” looks so cheap and bizarre (that’s obviously where the euros went). Yet, it is strangely hypnotic, as is “I Came To Party” – which is virtually inexplicable. The production is as sparse as an ’03 Neptunes joint, yet without the stripped down charm. The singing is generally awful and heavily sponsored by studio software. The lyrics are repetitive. Yet it is miraculously saved from the jaws of despair by a half-decent (or at least, crudely effective) chorus. To be honest, the UK Asian music scene has progressed so far, we didn’t realise that artists still made music like this from such a bygone era.

I Came to Party - Came To Party