Anita – “High Heels”

Pop, R&B, UK Asian

Score: 3.6

There’s a lot of play-acting in the Asian music industry. Most of it exists to try and Jedi Mind Trick you into thinking that the artist is already some kind of superstar – you just never realised. Obviously 98% of it is bullshit. As far as Serese are concerned, they are/were clearly a talented girl group who basically achieved very, very little – yet acted as though they were Destiny’s Child or TLC. Cold, hard facts. You may note the possible use of past tense there – have Serese split up? Because Anita has released “High Heels” – a solo single in clear need of dialysis. The production is extremely solid, the video’s clearly had a bit of money chucked at it and the singer herself can technically sing a bit. Yet, it is so poorly written, about 8 years too late, without any kind of point and destined to not actually connect with whoever it was aimed at. After a while, you start to wonder if this money would have been more wisely invested in the London property market. Anita’s reticent vocals and constantly switching wardrobe aren’t fooling anyone. Be honest, be real and be yourself. (Reviewed by Raman)