For some reason, “Ni Sohniye” slipped underneath our radar (hence the late pass). It was most definitely our loss, as Shide Boss has displayed a show of strength, mixed with a subtle and emotional touch. In fact, the disconnect between the typical club scene video and the genuinely emotional vocals is incredibly marked – Shide is a singer of rare quality, who might not nail every single note, but manages to make you genuinely feel what he’s delivering. The shapeshifting production is superb too, and Sony/ATV seem to have signed someone with a significant amount of potential. Of course, whether or not they can turn that into real-world stardom is an entirely different matter, but it’s certainly an excellent start to the his career.