It’s so frustrating. Strikey seems to have everything in place. The finance to put his money where his mouth is; an excellent ear for music (seriously); solid choruses; watchable videos… It’s all there. Except for the natural ability to rap. That in itself shouldn’t bring the proceedings to a grinding halt – there are many average rappers out there, not to mention some god awful ones, that continually get their shine. What’s the difference between them and Strikey? Strikey just never seems to improve. He can barely string a couplet together; his voice is inconsistent; his flow doesn’t. He’s raps as though the Sugarhill Gang have just released “Rapper’s Delight.” Frankly, it’s unacceptable, but here on “Average Londoner” it’s even worse – because the beat is superb, the hook/concept is incredibly clever and the video is excellent. Even the remix that kicks in at the end sounds hot. So, in other words, this is a case where Strikey literally lets himself down. A damn shame.