Jay Sean – “Like This, Like That” (Featuring Birdman)

Hip Hop, Pop, R&B, Rap, UK Asian, USA

Score: 4.6

From the sublime anomaly of last week – stunning ballad “Where Do We Go” – back to the Cash Money-sponsored (and thoroughly predictable) fare that we’ve come to expect. On “Like This, Like That” we are subjected to the cheap, unimaginative video (the type that Jay Sean himself lambasted at the UK AMA awards, you’ll remember) and the average R&B that won’t make any kind of impression on radio, clubs or the vast majority of fans. The verses – and instrumentation for those parts – aren’t bad at all, but inexplicably switch to pure pop (of the Nicole Scherzinger variety, nonetheless), and couple that with Birdman’s pointless guest spot, plus Jay Sean’s lack of belief in the song, you start to wonder about “Freeze Time” in almost every way imaginable. Oh dear.

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