Jernade Miah – “Switch Me On”

Hip Hop, R&B, UK Asian

Score: 6.9

It must be said that via Twitter, interviews and his videos, young R&B upstart Jernade Miah doesn’t come across particularly well. There’s no law against being brash, in your face and confident – but there’s an art to it that tends to come with achievement/experience, and Miah comes across kind of like a present day (and defensive) Chris Brown. This is surprising, seeing as he’s signed to notorious personality steam-rollers 2 Point Nine Records (what’s the betting he wins at the UK AMA’s in 2011?). The good news is that Jernade is able to force his personality across on the track, without label interference – “Switch Me On” is an extremely professional, assured R&B debut that wouldn’t sound out of place on Hot 97. There’s a lot to be said for that, and it certainly marks him out as one to watch.

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