Kazz Kumar – “Dirty Word”

Dance, Pop, R&B, UK Asian

Score: 6.3

The list of things that Kazz Kumar does well is long, really long. She can dance, act, she looks great in this video, has an impeccable sense of fashion and she’s undoubtedly an interesting character. So what’s the problem? She can’t sing. I mean, she’s not horrible but, you know, she can’t sing. Luckily, that’s not particularly necessary on “Dirty Word” – a good song with an infectious beat, albeit one that probably doesn’t have a target market. If she’s OK with just putting out a single every 6 months and seeing what sticks, that’s admirable – but you get the feeling she was probably expecting to be A-listed on Radio 1. That’s never going to happen until she faces her weakness head on: you just don’t really believe that she’s been hurt by her straying lover, let alone that she genuinely wants to scorn him. Still, great visuals from Amit & Naroop on a relatively strong song. Just don’t call her the “Asian Lady Gaga” (sore subject, apparently). Dirty Word - Kazz Kumar

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